Starbucks

 How To Improve Starbucks Coffee With Media

Business Objective: Utilize a blog or social media site to boost Starbucks' brand, increase customer referrals, and engage users.

There are my ways to tracker the KPI

1. Customer referrals through surveys.

2. # of shares and mentions on social media.

3. Referral discount redemptions.

4. Website traffic increase from blog content.

5. Engagement rate (likes, comments, shares).

The CSFs for this referral campaign for Starbucks are the necessary ingredients that must be in place for such a campaign to achieve desired results. Directly related to strategy, these will form an integral part of driving growth and engagement.

Critical success factors for Starbucks Referral Campaign will include:

Content Quality

The messaging regarding the referral campaign should have a resonance with the Starbucks brand and be strong enough to capture the attention of its audience. For instance, an incentive on offer in terms of discounting should be visible, appealing, and clearly understandable.

Consistency:

Referral-related content has to be posted at least three times a week. This way, the program will always be fresh for consideration of the audience and top of mind with both current and potential customers.

Engagement:

Responding to comments, DMs, and social shares in a very timely manner. Starbucks has to make sure it is engaging with the users for better relationships, more enhanced customer loyalty, and to keep the referral conversation going.

Visual Appealing:

The use of high-quality visuals-image, video, and story formats-is required to capture the attention of Starbucks' target audience. Visually appealing and consistent posts ensure that the campaign is meeting a high level of professional standards and represents the brand accordingly in the best possible manner.

Incentives:

The reward on referral should be such that both referrer and referee participate in it. The discount or promotion should be visible in posts and advertisements to attract responses.

On-Time Promotion:

On-time and clear promotion of the referral incentive helps customers recognize the program with the intent of motivating them to refer friends before the deadline.

By focusing on these Critical Success Factors, Starbucks will ensure that the referral program can achieve its SMART goals in increasing customer referrals and improving the level of engagement.